“Don’t disappoint your mother” ad campaign by Apple

What an ad!

Apple’s creativity shines not only in product design but also in their compelling advertising. Bold product, powerful messaging and clear vision.

Apple welcomes Mother Nature! And making a strong promise of making all products carbon neutral by 2030.

Climate change impacts people across the globe in myriad ways, from coastal homes ravaged by floods to disrupted food supplies caused by droughts. It leads to health challenges due to deteriorating air and water quality and hampers productivity in the face of extreme weather. The world is now in the midst of a collective effort to drastically reduce greenhouse gas emissions towards near-zero levels.

It’s high time for individuals, corporates and businesses to think going Net Zero, or else this may result into disaster for the generations to come.

Net zero carbon is critically important for our planet’s future. It’s the key to combating climate change and ensuring a sustainable, livable world for generations to come.

What’s Net Zero?
Put simply, net zero refers to the balance between the amount of greenhouse gas (GHG) that’s produced and the amount that’s removed from the atmosphere. It can be achieved through a combination of emission reduction and emission removal.

What is Carbon Neutral?
Carbon neutrality specifically focuses on neutralizing an entity’s carbon dioxide (CO2) emissions. Being carbon neutral means your business operations’ emissions are compensated through CO2 reduction or removal initiatives. 

Disclaimer – The credit goes to Apple Inc for video. The video is posted here for education purpose and showcase how Brands thinking net zero strategies.