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LATEST STORIES AND INSPIRATIONS

October 5, 2023

How many customer personas should we build within a customer segment?
October 2, 2023

Why is Customer Persona important? And what benefits does it bring to the organization?
September 25, 2023

How to define a Customer, with an example
September 19, 2023

8 Key Strategies for Better Customer Experience in the World of AI
September 13, 2023

“Don’t disappoint your mother” ad campaign by Apple
September 9, 2023

10 Winning Strategies to Boost Customer Retention for B2C Brands