If you’re a marketer and creating a brand design or customer experience, it’s evident you should have a good knowledge of color psychology.  The psychology of colors from a marketing perspective is a concept that explores how different colors can influence consumer behavior, emotions, and perceptions when it comes to branding, advertising, and product design.…

Brand guidelines, also known as brand style guides or brand standards, are a set of documents that provide detailed instructions and specifications for how a brand’s visual and verbal elements should be used consistently across various media and marketing materials. These guidelines serve as a reference for anyone involved in creating content or materials related…

In the ever-evolving world of technology, innovation often goes hand in hand with imagination. One such leap into the future has recently been made with the launch of Meta and Ray-Ban’s collaboration: Smart Glasses. These cutting-edge spectacles are the result of a partnership between the social media giant formerly known as Facebook, now known as…