Affiliate marketing and influencer marketing are two distinct strategies used in digital marketing, each with its own approach and objectives: In summary, the key differences lie in the partnership structure, payment model, level of control, target audience, and the primary objectives of each approach. Affiliate marketing is performance-based and often focuses on broader reach, while…

In the fast-paced world of B2C (Business-to-Consumer) marketing, customer acquisition is the lifeblood of success. Capturing and retaining customers in this competitive landscape requires innovative strategies. Here, we explore ten effective techniques to drive customer acquisition for B2C brands. These strategies are not standalone; they often work best when integrated into a comprehensive marketing plan.…