Customer Data
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What’s data? And understand the difference among First-Party, Second-Party, and Third-Party Data.
Data refers to raw facts, information, or values that are collected and stored for reference, analysis, or processing. It can take various forms, including numbers, text, images, audio, and more. Data is the foundation for generating insights, making informed decisions, and facilitating various tasks in fields such as science, business, technology, and everyday life. First-party,…
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How to build Customer Segments?
Building customer segments involves the process of categorizing your target audience into distinct groups based on shared characteristics, behaviors, or demographics. These segments help businesses understand their customers better and tailor their marketing strategies to meet the unique needs of each group. Here’s a step-by-step guide on how to build customer segments: Collect Data: Clean…
Vinod Nagar 