Customer Segments
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What is Market Segmentation?
Market segmentation is the process of dividing a larger, heterogeneous target market into smaller, more homogeneous groups or segments based on specific shared characteristics, behaviors, or needs. These shared traits make each segment distinct from one another, allowing businesses to tailor their marketing strategies, products, and services to better meet the unique requirements and preferences…
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How to build Customer Segments?
Building customer segments involves the process of categorizing your target audience into distinct groups based on shared characteristics, behaviors, or demographics. These segments help businesses understand their customers better and tailor their marketing strategies to meet the unique needs of each group. Here’s a step-by-step guide on how to build customer segments: Collect Data: Clean…
Vinod Nagar 