Career is a journey of progress.
A progress that is built on continuous investment in learning new skills, unlearning old skills, and relearning existing skills. We deliver effective, efficient program paired with hands-on guidance to help you reach your career goals.
It’s commitment to career goals:
Your growth skill roadmap
We’ve developed a meticulously crafted, comprehensive six-step framework called – CAREBR that acts as your foundation of growth skills and roadmap, guiding you steadily towards your career goals.
A systematic ‘CAREBR’ framework will empower you to learn crucial aspects of what it takes to drive customer growth and generate revenue for the organization. Its 6 key steps – Customers, Acquisition, Retention, Experience, Brand, and Revenue are blended with DATA, TECHNOLOGIES, and STORYTELLING.
six Levers of Growth and Success:
Learning A-Z of Customer Growth and Martech
C .01
Customer
Customer, 3Cs, Data, and Technologies are the cornerstone of the foundation of data-driven growth.
A .02
Acquisition
Learn the strategies, tactics, frameworks, and tools that drive new acquisition – leads, installs, signups, etc.
R .03
Retention
Learn everything you need to onboard, retain, and engage with your existing customers.
E .04
Experience
Learn to drive customer experience – implement NPS, and build more advocates and loyal fans.
B .05
Brand
Building a brand is not easy, but learning strategies and storytelling techniques help build a long-term brand.
R .06
Revenue
Understand different revenue models. Learn to plan and execute campaigns that drive revenue for the company.
Built for early stage growth marketers
Built for students aspiring to be marketers, or someone who has 1-4 years of experience in marketing, or anyone looking to switch a career in the marketing domain. A custom design growth framework built for marketers by a proven marketer, who is doing this or has done this before many times.
Built on promises
100% Interactive.
Learn from anywhere, anytime.
Weekly Talk – 40 mins.
Speak to your mentor once a week to discuss and clear your doubts about growth marketing and Martech.
Job Alerts.
Whatsapp group to access and views jobs
Program Delivery and Structure
Introduction and Pre work Expectation
- Introduction Why growth marketing and customer experience are relevant in today’s context.
- Understanding and getting prepared for what’s needed to kick off the program.
3Cs and Customer
- Building a deep knowledge of other 3Cs too. Company, (i.e. Product/Service), Competitors, and Category.
- What’s the most important thing you need to master yourself – the word “C” i.e., Customer.
- Data, Technology, and Storytelling are the only truths you should know.
- Exploring different tools and technology platform (e.g. CDP/CRM/Analytics Tools) that empowers your day-to-day work.
Customer Acquisition
- Designing a Customer acquisition strategy from organic to paid media
- Developing clarity on Metrics and KPIs i.e., Spends, CAC, and other metrics (CPI, CPA, Conversions) and how to track them to justify your contribution.
- Detailing the organic and paid media strategies to reach and convert customers – traditional approach to digital channels to performance media.
- Demystifying the Adtech and Martech stack for customer acquisitions, attribution, and analytics.
Customer Retention
- Crafting an effective Customer retention strategy
- Developing clarity on Metrics and KPIs i.e. Spends, Active Customers, LTV, Revenue, and other metrics
- Exploring retention & retargeting channels (Email, SMS, Push, In-app, Inbox, Onsite, Meta, Google, etc.)
- Crafting various Use cases, Events, Customer Journeys & Automation
- Demystifying the Adtech and Martech stack for retention marketing and analytics
Customer Experience
- Learning what it takes to build a WOW moment.
- Designing a Customer experience communication strategy from the first touch point to the last one.
- Getting familiar with UI/UX technique
- Learning how to work with the product team and build better transactional Nudges/Pushes
- Unpacking the Power of NPS, Reviews & Ratings, and how they impact your brand and revenue
- Role of customer experience and survey tools
Brand
- The keystone: building your brand
- Mastering Brand Guidelines: understanding and application
- Unveiling the secrets of effective brand building
- Utilizing Large-Screen and Out-of-Home Media, Content, PR, Events, CSR, and Activations to convey your brand’s narrative
- Exploring the role of Adtech and Martech
Revenue
- Understanding how different business models are and how businesses make money
- Designing performance campaigns i.e. promotions, discounts, offers, etc. that direct impact revenue.
- Learning how marketing and customer experience are contributing an incremental revenue.
Final Project
- Recall of the modules
- Crafting and presenting a comprehensive 12-month plan
- Discussing Career opportunities, various roles, resumes, and how to pitch for an interview.
Vinod Nagar 